In November 2020 UCC Rugby launched its ‘Call A Mate’ campaign to encourage people to use rugby as a reason to stay connected during the Covid lockdown. For the rugby community, a halftime chat during the Ireland Vs. Wales in the 2020 Guinness Autumn Nations was the perfect opportunity.
The idea was for all bro’s, sisters and friends to take minutes and reach out and call a mate of theirs and simply ask how they were doing. Lockdown was a very lonely time for us all and a ten minute chat could make all the difference in someone’s day. Movember is not just a campaign about raising funds, it is about helping and minding those people in our lives that we love and care for. Ten minutes could make the difference in someone’s day. Any time, any day.
Club Student Chair Tommy Holohan worked with team captains Shane O’Hanlon, Annie Laffan, Liam McCarty, Shane O’Driscoll and Rugby Development Officer Jack Casey to bring ‘Call A Mate’ to life. It became more than just a social media campaign and received universal support from AIL Clubs, UCC Club’s & Societies’, Student Union, UCC Staff and general rugby fans alike.
The campaign showed to us all how strong the sense of community is in Ireland and throughout sport. It became bigger than just rugby and one game and wasn’t about retweets or hashtags. It was about looking after the people in our lives.
Call A Mate. Any time. Any day. You might save a life.
See the full IRFU Article about this wonderful campaign here